Auto OEM
Interactive Brand Microsite
Role:
Lead Designer & Creative Engineer
Duration:
3 months
Team:
5
Challenge
A global automotive brand needed a flagship campaign site to launch their EV concept vehicle at CES, with high-fidelity storytelling and global localization.
Approach
Concepted a scroll-driven narrative combining cinematic video, 3D, and editorial typography
Built with Next.js, GSAP, and React Three Fiber for the interactive 3D vehicle viewer
Engineered an asset pipeline compressing 3D models from 240MB → 18MB without visible quality loss
Coordinated with motion designers, copywriters, and 3D artists across 3 time zones
Localized into 11 languages with dynamic typography swaps
Outcome
2.1M visits in launch week
Average session time: 4:32
Press coverage in WIRED, TechCrunch, The Verge
Won FWA of the Day and a Webby nomination
